In this age of pop-ups-in-your-face everywhere, people are still hungry for information — credible information, delivered in direct, plain language that they can trust to be accurate, factual, and helpful.
Facts
Plus First-hand Experience
“Trusting
Employees Are Safe Employees,”
in Today’s Supervisor for the National Safety Council
This assignment required interviews with people in manufacturing. Armed
with my reading notes about the psychology of work place communication,
I wanted them to address certain questions, but in their own words. A real-life
example – like that carrier bolt breaking on the Harley Davidson production
line – is more instructive than repeating a safety rule.
Read the article “Trusting Employees” (PDF).
Small
Brochure – Big Ideas
“Beyond
Willpower– Five Tools to Help You Quit Smoking " for Journeyworks
Publishing, Inc., Santa Cruz, CA
Writing a pamphlet is aided by wide reading and talking to people of your
readers’ demographic profile. Space limitation forces you to use few
words, so each word has to do work. Words that create visual images your
audience can relate to is a powerful tool in this kind of writing.
Read the brochure “Beyond Will Power” (PDF).
Mardi Richmond, Editor, Journeyworks Publishing, Santa Cruz, CA, said: “Carol’s writing is clear and effective. She is completely on top of deadlines and is willing to work hard to give us what we need. I highly recommend her!”
Asking
the Questions, Getting the Answers — and More
“Latex
Allergy in the Dental Environment,” for National Association of Dental
Assistants, Falls Church, VA, study guide and self-test
Often there’s an advantage to researching and writing about something which is new to you, especially if it’s somewhat new to your target audience as well. You’ll be answering the same questions they would ask. And uncovering things they wouldn’t even know to ask!
As I read the literature on latex allergies (and on reporting child abuse for another assignment for NADA), I became acutely aware that possessing the right information could save a life. View the study guide excerpt on “Latex Allergy in the Dental Environment” (PDF).
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page.
Learn more about my writing services on the SERVICES page.